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Ranch Life Learning with Hank the Cowdog engages children in the fascinating world of ranching. This program, a partnership between the National Ranching Heritage Center (NRHC) at Texas Tech University and Hank the Cowdog offers Beef Councils across the U.S. an ideal tool to enhance their educational missions. Hank’s popularity captures children’s imaginations and makes learning about ranch life an exciting adventure.

This program offers Beef Councils a unique opportunity to connect with young audiences and promote beef production. Partnering with the NRHC allows Beef Councils to leverage the Center’s credibility and expertise, along with Hank’s appeal, to deliver impactful educational programming that fosters a deeper understanding of agriculture.

Book 1: Ranching and Livestock

Introduces beef cattle, ranching, and daily ranch life.

Book 2: Cowboys and Horses

Explores ranching history and traditions, highlighting cowboys and the role of horses.

Book 3: Ranch Wildlife

Discusses the ranch ecosystem, including wildlife and livestock interactions.

Book 4: Ranch Weather

Explains weather’s impact on ranch operations and its importance for raising cattle.

Book 5: Prairie Fire

Illustrates land management and the challenges of protecting rangelands for cattle grazing.

By partnering with the NRHC on this program, Beef Councils effectively enhance their educational missions, connect with young audiences and communities, and significantly increase agricultural literacy. This program fosters a deeper understanding of ranching, beef production, and ranchers’ dedication to providing high-quality beef, while educating about the broader world of agriculture.