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Preserving the past. Teaching the future. Since 1969

Everything you experience through the National Ranching Heritage Center in Lubbock, Texas, is made possible in large part by members of the Ranching Heritage Association.

Founded in 1969, the Ranching Heritage Association provides primary financial and volunteer support for the National Ranching Heritage Center at Texas Tech University. The Center’s mission, to preserve and interpret ranching history and heritage, is carried out at the Center itself—an incredible 27-acre facility and historical park—and nationally through outreach and education programs. 

Members of the Ranching Heritage Association contribute to the ongoing success of the center by providing financial support, volunteering their time, and participating in events and programs. The association serves as a community of individuals passionate about ranching culture and history, working collaboratively to ensure the continued success and growth of the National Ranching Heritage Center as a prominent institution dedicated to showcasing the legacy of American ranching. Through its initiatives, the Ranching Heritage Association ensures the future of ranching and the longevity of values held dearly across generations. 

Join the RHA today and help tell the ranching story. For more information, call 806-742-0498

Who We Are


Appreciators of art and culture 

Lifelong learners 






History buffs 


When you join the Ranching Heritage Association, you become part of a community passionate about ranching culture, history, and education. Your membership support: 

  • Preserves and maintains historically-significant ranching structures and stories representing the ranching way of life. 
  • Exposes each generation to the culture and values of ranching country. 
  • Introduces ranching to audiences from all corners of the globe. 
  • Provides high-quality educational opportunities. 

Watch your mailbox – Ranching Heritage Association members receive the award-winning Ranch Record magazine quarterly, plus special event invitations and more. 

Become a Ranching Heritage Association member



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Society of the Brand

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Living Legacy

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