Tags

Burning the Brand

An engaging introduction to cattle branding as a system of identification, ownership, and communication on working ranches.

Students learn how brands are designed and read, why they must be unique, and how branding connects to modern ideas like logos and trademarks.

Use it for:

  • Ranching fundamentals
  • Economics and ownership
  • Making real-world connections

Downloads are available only to logged-in teachers with a free account. Please or .

Materials

Standards

TEKS: 4.4, 4.23
NCSS: Culture; Time, Continuity, and Change
Ag Literacy: T1.3–5.a, T2.3–5.a
3121 4th Street | Lubbock, TX 79409
Open Monday – Saturday | 10 a.m. – 5 p.m.
Sunday | 1 p.m. – 5 p.m.
Closed on Martin Luther King Jr. Day, Memorial Day, Juneteenth, Fourth of July, Labor Day, Thanksgiving weekend, and Christmas Eve through the New Year.
Map of the NRHC
© 2026 Ranching Heritage Association. The Ranching Heritage Association provides funds for the acquisition and care of the National Ranching Heritage Center historic collection as well as special events, exhibits and educational programs. Join as a member today and help preserve ranching’s heritage.
Privacy PolicyCookie PolicyAccessibility Statement
Educator login