The Cash Family Ranch Life Learning Center is an award-winning indoor and outdoor exhibit that brings the story of ranching to life through the eyes of Hank the Cowdog. Designed as an educational experience for visitors of all ages, the center explores how ranchers live, work, and care for the land, livestock, and community.

With Hank as your guide, you can experience a day in the life of a modern ranch. Step inside full-scale settings that highlight the people, animals, tools, and technology that make a working ranch run. Interactive exhibits connect science, history, literacy, and art—helping visitors discover how ranching continues to shape the American West today.

Visitors who come on Saturdays during the summer can enjoy special demonstrations that bring ranching traditions and skills to life, while Toddler Tuesdays—held every Tuesday from 10:30 to 11:30 a.m.—offer hands-on activities and story time designed especially for young learners and their caregivers.

Outside, the ranch yard features corrals, windmills, and open spaces for exploration and learning. The Ranch Life Amphitheater provides space for live demonstrations and special programs led by educators and ranching professionals.

Whether you’re a lifelong rancher, an educator, or a Hank the Cowdog fan, this exhibit offers a hands-on look at the heritage and future of ranching in Texas and beyond.

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Take a Tour of the Cash Family Ranch Learning Center with Hank the Cowdog

Can’t wait to meet Hank in person? Take a sneak peek at the Cash Family Ranch Life Learning Center through our new interactive map. Click around the ranch to see photos, discover key features, and read messages from Hank the Cowdog himself!

From the windmill to the bunkhouse, every stop on the virtual tour offers a fun preview of what you’ll experience when you visit in person. It’s the perfect way to plan your trip—and get a taste of ranch life before you even arrive.

Frequently Asked Questions

What is the Cash Family Ranch Life Learning Center?

The Cash Family Ranch Life Learning Center is an immersive, hands-on exhibit designed to teach visitors of all ages about modern ranching through the adventures of Hank the Cowdog, the “Head of Ranch Security.” This unique indoor and outdoor space brings ranch life to life for families, educators, and curious minds.

Where is the Ranch Life Learning Center located?

The center is located inside the National Ranching Heritage Center (NRHC) at Texas Tech University in Lubbock, Texas. Enter through Cogdell’s Gift Shop and look for the blue Hank sign!

What can I see and do there?

Visitors can:

  • Step inside a Sally May and Loper’s ranch headquarters and visit with a cowboy in the horse barn.
  • Explore interactive exhibits featuring real ranch equipment and games.
  • Learn how ranchers manage land, water, and livestock.
  • Discover the science and technology behind modern agriculture.
  • Follow along with Hank the Cowdog in a fun, family-friendly learning experience.

Is it appropriate for all ages?

Yes! The Ranch Life Learning Center was designed for families and school groups, with interactive features for children, rich historical and scientific context for adults, and educational connections for teachers and students. Everyone can find something to enjoy.

Is there an admission fee?

Admission to the National Ranching Heritage Center, including the Ranch Life Learning Center, is free. Donations are always welcome and help support educational programming.

How long should I plan to visit?

Most visitors spend about 30–45 minutes in the Ranch Life Learning Center. If you plan to explore the full NRHC grounds, allow 1.5 to 2 hours for your visit.

Is the exhibit indoors or outdoors?

The Ranch Life Learning Center is both, with climate-controlled exhibit spaces, but it also features outdoor elements such as a windmill, ranch buildings, and wolf creek.

Is the center accessible?

Yes. All exhibit areas meet ADA accessibility standards, and the NRHC staff is happy to assist with any special needs.

Are guided tours available?

Docent-led tours can be arranged for school groups or educational field trips with advance notice. Self-guided visits are welcome during open hours.

Can I bring a group or schedule a field trip?

Absolutely! The NRHC welcomes school groups, homeschoolers, camps, and clubs. Please click here to schedule your visit and explore lesson-aligned resources.

Who is Hank the Cowdog?

Hank the Cowdog is the beloved character from the best-selling book series by John R. Erickson. As the “Head of Ranch Security,” Hank helps explain the science, work, and values behind ranch life in a way that’s fun and easy to understand.

When is the best time to visit?

The Ranch Life Learning Center is open during regular NRHC hours. Weekday mornings are best for quieter visits, while weekends may be more active. Special events like Ranch Day offer additional family activities.

How was the center funded?

The center was made possible through the generous support of The Cash Family, along with other donors and partners who believe in educating future generations about ranching, stewardship, and agriculture.

How can I support the Ranch Life Learning Center?

You can support the Ranch Life Learning Center by:

  • Making a donation to the NRHC
  • Becoming a member
  • Volunteering
  • Spreading the word about our programs and exhibits